BU3710: Imagine that you work for the prominent consumer behavior advisory firm Ogilvy Your client has asked you to prepare a report: Consumer Behavior Report, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | BU3710: Consumer Behavior |
The Covid-19 pandemic has significantly changed many consumers’ priorities and behaviors. Organizations have also responded with changes to their physical environments and buying process. While the pandemic has presented challenges, it has also provided opportunities for organizations with keen insights into consumer behavior and market trends
Imagine that you work for the prominent consumer behavior advisory firm Ogilvy. Your client has asked you to prepare a report on how the pandemic has impacted consumers, businesses and how their organization can adapt in the near future. You will perform your own in-depth secondary research and produce a highly professional report for management.
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