B8MN101: To analyze systematically current marketing case studies for a variety of topics: Strategic Marketing Case Study, DBS, Ireland
| University | Dublin Business School (DBS) |
| Subject | B8MN101: Strategic Marketing |
Learning Outcomes
- To analyze systematically current marketing case studies for a variety of topics.
- To develop strategic marketing decisions skills using the “DECIDE” a systematic process
- To debate and defend strategic marketing decisions in front of an audience
- To write a strategic marketing case study as this relates to a real-life case of any organization
- To apply marketing concepts and theories previously acquired in the marketing course in order to devise creative and innovative marketing strategies
- To research and my in-depth information using DBS commercial database for publishing a case study.
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