As an Astute (bricks and mortar) Business owner, you have Decided to Investigate the Prospect of Expanding your Business into the Online Digital Landscape: Certificate in Digital Skills Social Media Assignment, LYIT, Ireland
| University | Letterkenny Institute Of Technology (LYIT) |
| Subject | Certificate in Digital Skills Social Media |
Assignment Brief
As an astute (bricks and mortar) business owner, you have decided to investigate the prospect of expanding your business into the online digital landscape. You have been advised that harnessing the capabilities of
today’s social media platforms is the way forward. Based on this advice, you decide to evaluate several of the mainstream contenders beginning with [Facebook/Eventbrite].
Your aim is to produce a Feasibility report containing a Proof of Concept which document your endeavours. Your intent is to furnish major stakeholders with information to facilitate data-driven decision making.
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Assignment Definitions
• Feasibility Report – the analysis and evaluation of a specific proposed solution to a business problem or opportunity. A Feasibility study aims to determine whether or not the solution is professionally suitable, financially achievable, and technically viable.
• POC (Proof of Concept) – an actual implementation (a prototype) of a potential solution in a working state. This is done to either prove/disprove an idea or theory. For the purposes of this assignment, we will henceforth refer to our events/campaign as our ‘prototypes’.
Assignment Documentation
Ensure that you are familiar with the following documentation pertaining to this assignment. (All such documentation is available in our ‘Mini-Project’ content folder in Blackboard).
• This document – Mini-Project Assignment Brief & Instructions
• Feasibility Report & Proof of Concept – Template
• Mini-Project Rubric (.xls associated marking scheme).
• Creating your ‘Go Live’ Event
• Guidelines for Using Zoom in Eventbrite – Host and Guest.
• Triad Grouping (.xls)
• Mini-Project Schedule (.xls)
(Please also reference your own ‘Social Media Plan’, ‘SWOT Analysis’ and ‘Content Plan’).
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