5N1400: You are Required to Investigate and Analyze the Marketing Plan for a Product: Marketing Practice Assignment, CI,
| University | Cavan Institute (CI) |
| Subject | 5N1400: Marketing Practice |
Assignment Details:
You are required to investigate and analyze the marketing plan for a product/service of your choice. Evidence will include the application of all elements of the marketing mix i.e. Product, Price, Place, and Promotion
If you are looking at a service you must identify the reasons why the marketing of services is different from marketing products and include the following three P’s i.e. People, Process and Physical Evidence
Conclusion/Recommendation/Evaluation of the marketing strategies carried out should also be addressed
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Format/Guidelines
1. Introduction to Marketing Mix
2. Introduction to the company
- History of the company
- Product/services it offers
3. Apply all the elements of the Marketing Mix to the company/product
- Product
- Price
- Promotion
- Place
If your company is offering a service
- People
- Physical
- Process
4. Conclusion and Recommendations
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