Market Analysis for Both the Workplace Wellness Market and the Charity Fundraising Markets: Digital Marketing, NUI,
| University | National University of Ireland (NUI) |
| Subject | Digital Marketing |
In general, the virtual race industry is a competitive market space, with a range of companies competing against each other, attempting to gain a dominant market position. Your Virtual Race is keen to utilise its recent market success and build a solid reputation in this space to attract new clients. As part of this, you will need to conduct:
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1. Market Analysis for both the workplace wellness market and the charity fundraising markets.
2. A direct competitor analysis, looking at Your Virtual Race, Virgin Pulse and Strava across key criteria.
3. A TOWS Analysis of Your Virtual Race.
4.Research on the type of marketing messages used to promote Wellness and participation in Charity fundraising events.
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