Chose a Company/ Business that You have an Interest in and Conduct the Environmental Analysis: Marketing & Management, TCD,
| University | Trinity College Dublin (TCD) |
| Subject | Marketing & Management |
Question for Environmental Analysis Report
Chose a company/ business that you have an interest in and conduct the environmental analysis for that business applying frameworks and tools necessary in that process (SWOT, PEST,5F). Present the results of your analysis in the form of a report. The work will be conducted individually but presented in groups (max 3 students) in a report form.
The analysis should be a thorough assessment of the forces impinging on your company. The research will be necessary to fully satisfy this objective. Following on from this assessment, you need to identify the major opportunities and threats in the company’s business environment. Trends that reveal emerging threats and opportunities should also be identified.
Module Learning Outcomes Addressed
LO2 – Indicate the components of the business environment and apply to business scenarios
LO3 – Apply entrepreneurial thinking and skills.
Assessment Objectives
- To demonstrate your knowledge of the organisational environment
- To demonstrate an appreciation of the practice of analysis of various environmental forces and their impact on an organisation.
- To demonstrate your secondary research skills and written communication skills.
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