Global organisations can leverage commercial success through the utilization of the characteristics of modern selling

Part A:

“Conduct an in-depth analysis on how global organisations can leverage commercial success through the utilization of the characteristics of modern selling.  Support each theory with relevant organisational examples.  Where organisational examples are not available, you may hypothesise.

Part B:

Select two (2) global organisations with different primary selling platforms.  Assess the different sales platforms on the basis of their commercial success, effectiveness and reach.”