Innovation Strategy or Internationalisation Strategy- Provide a detailed case study of a company operating in and/or out
Summary Requirements
This assessment provides a choice of topic.
You may choose to write an essay on either Innovation Strategy or Internationalisation Strategy.
You need to provide a detailed case study of a company operating in and/or out of Ireland. This may be a multinational but you should focus on how they are pursuing their strategy in an Irish context.
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