Semester 1 – Organic and Paid Search Strategy, Report, TUS, Ireland

As part of the module Organic and Paid Search Strategy, students are required to undertake
professional certificates. For this assessment students are required to complete the below
assessments based on the SEMrush certification programmes.

1. SEMrush Overview Course
https://www.semrush.com/academy/courses/semrush-overview-course/

2. SEMrush crash course

https://www.semrush.com/academy/courses/semrush-seocrash-course-with-brian-dean/

3. SEMrush SEO Toolkit –

Exam https://www.semrush.com/academy/exams/seotoolkit-exam

4. Competitive Analysis and Keyword Research Test
https://www.semrush.com/academy/exams/competitive-analysis-and-keywordresearch-test

5. Role of Content exam

https://www.semrush.com/academy/exams/role-of-contentexam

6. Content Marketing and SEO Fundamentals Exam

https://www.semrush.com/academy/exams/content-marketing-seo-fundamentalsexam

7. How to Boost Your Website’s Authority Using Semrush’s Link Building Tools
Boost Website Authority with Semrush’s Link Building Tools – Semrush
Academy

8. Mobile SEO

https://www.semrush.com/academy/courses/mobile-seo-course-withgreg-gifford/

9. Content and SEO Playbook
https://www.semrush.com/academy/courses/complete-agency-playbook-for-seoand-content-strategy-with-andy-crestodina/

10. How to Incorporate PPC Into Your Marketing Strategy for Increased
Conversions https://www.semrush.com/academy/courses/how-to-incorporateppc-into-marketing-strategies/

The report should be constructed using Microsoft Office. Your document should, ideally, be
in one of the following formats: pdf, Word. Your submission should be typed in 12-point
font, 1.5 spaced, with pages numbered, with a cover page with you name and student id
number on the front. Word count max 5000 words.