Customer-first: Creating a great customer experience is very essential. We care about our internal: Marketing Project Report, UOG, Ireland
| University | University Of Galway (UOG) |
| Subject | Marketing Project |
1. Customer-first: Creating a great customer experience is very essential. We care about our internal (clients) and external customers (employees). Delivering a positive customer experience is a top priority for our company, especially for our wedding attire customization services for women.
We understand that our attire holds significant emotional value and aim to provide a personalized and memorable experience for each customer. Our commitment to excellent communication, detailed planning, and flexibility ensures that each customer’s wedding planning process is stress-free and enjoyable.
Additionally, we prioritize providing a supportive and motivating work environment for our employees, which allows us to deliver high-quality service to our external customers. Overall, our approach to customer experience is essential for the successful delivery of all our services.
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2. Integrity: Performing with strong ethics is the priority. It’s a core business practice to act transparently that earns the respect from all aspects.
3. Commitment: Treating our profession with the common decency we all deserve and expect is vital. That’s how everyone gets 100% committed.
4. Passion: Passionate work-life reflects not only ourselves but also the people around us so that everyone can be bold, innovative, and more creative.
5. Responsibility: Accepting responsibility for each action is the ultimate way to build trust internally and externally. Ideally, we’re socially responsible.
Objectives:
- Identify the market trends and marketplace dynamics for wedding wear industry globally.
- Identifying the innovations and trends in the industry develop a plan using the SOSTAC framework that will increase market share locally.
- Establish plans for marketing communications with a particular focus on brand awareness.
- Establish KPIs (Key Performance Indicators) for Teresa Designers based on research on the industry that they could use to measure their performance.
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