MN329: The role of social media in marketing communication strategy: Social Media Essay, UCD, Ireland
| University | University College Dublin (UCD) |
| Subject | MN329: Social Media |
Write an essay on marketing communication strategies and use of social media in marketing communications for one of the below companies:
1. Aldi
2. Littlewoods
3. National Lottery
4. Irish Distillers
5. Shein
6. KLM
7. Disney
8. Kerry Group
9. Department
The role of social media in marketing communication strategy, including below subsection:
- How the company used social media to position their brand/products and/or services
- How the company used social media to increase awareness
- How the company used social media to increase traffic.
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