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You, the CEO of a medium-sized organization, wish to implement principled negotiation as a key tactical approach among your staff: Contemporary Global Business Assignment, DCU, Ireland

University Dublin City University (DCU)
Subject Contemporary Global Business

You, the CEO of a medium-sized organization, wish to implement principled negotiation as a key tactical approach among your staff. You are producing a report for your management team to this end which will address the following areas:

  • Make the case for principled negotiation i.e. discussing the flaws with positional negotiation and outlining the benefits of principled negotiation.
  • Demonstrate the seven steps framework of negotiation as per leading authors Fischer and Ury.
  • Anticipate tactical questions/objections to its implementation and provide tactical solutions.

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