You are the owner of a gym located in Ennis and The gym has been up and running for almost a year: Public Relations and Strategic Communications Homework, DCU, Ireland

Question 3

You are the owner of a gym located in Ennis. The gym has been up and running for almost a year, but a new gym will be opening nearby in the new few months. You don’t have a large marketing budget but want to promote your business to ensure that you don’t lose clients or potential clients to the competition. Develop a three-month media and public relations plan on how you would
promote your business without using paid advertising.

You should consider both traditional and digital media and any other suitable PR tools to promote your business. You want to target a broad range of potential customers including 16 to 18-year-olds, women over 50, and people who have never been to a gym before. Your media and PR plan should include elements that are targeted specifically to the different groups you want to reach, identifying specific digital media channels and traditional media publications and programs that you would use.