Sport is uniquely placed in that sporting organizations themselves must demonstrate good corporate social responsibility: Public Relations and Strategic Communications Homework, DCU, Ireland
| University | Dublin City University (DCU) |
| Subject | Public Relations and Strategic Communication |
Question 2
Sport is uniquely placed in that sporting organizations themselves must demonstrate good corporate social responsibility (CSR) but sport is also frequently used by non-sports organizations to implement their CSR obligations. Discuss one sport-related corporate social responsibility program that you have studied and its effectiveness in meeting CSR goals. Your discussion must include a comprehensive explanation of at least one CSR theory you have studied and a detailed account of the CSR program you have chosen.
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