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You have been tasked with producing a Marketing Plan to launch a new product in the Irish Market: Introduction to Marketing Perspectives Assignment, CCT, Ireland

University CCT College Dublin (CCT)
Subject Introduction to Marketing Perspectives

Assignment Brief:

You have been tasked with producing a Marketing Plan to launch a new product in the Irish Market.

The product or service may be in existence in another market and you feel that there is a gap in the Irish market.

Alternatively, you can develop a brand new product/service concept for launch.

You may use any Marketing Planning template that you feel is appropriate and suitable to your needs. In class, we will use Kotler’s Basic Marketing Plan, but you are not limited to this template.

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