SMGT20220: You and some friends are forming an outdoor personal training and fitness business for the summer months targeting 25-35s in your area: Digital Sports Marketing Assignment, UCD, Ireland

Question 1

You and some friends are forming an outdoor personal training and fitness business for the summer months targeting 25-35s in your area. Discuss the pricing issues you will need to consider in setting prices for the various classes and PT sessions; and outline the role pricing plays in establishing market share, competitive position, and revenue generation.

Question 2

Outline the characteristics of services your business will have to overcome and how you might use elements of the extended marketing mix to overcome them?

Question 3

Develop an IMC plan for this business (as above) which will include Digital and/or Social Media Marketing and two other elements of the MarCom mix. Describe the common theme that integrates these elements into the one plan.

Question 4

Describe in detail what Public Relations (PR) you and your friends can do to effectively promote this business.

Question 5

For the above business, what elements of Distribution come into play? Include a plan