Design thinking is a human-centered approach to innovation anchored on understanding customers’ needs, rapid prototyping: Innovation Commercialisation & Entrepreneurship Report, UCC, Ireland

Design thinking is a human-centered approach to innovation anchored on understanding customers’ needs, rapid prototyping, and generating creative ideas. Techniques associated with the principles of design thinking are used by innovators and companies worldwide, to develop new ideas, products, and processes, and to solve complex multi-faceted problems. Individually, students are required to develop a new venture concept according to ONE of the series of 36 problem scenarios that are in the “IMG_3078.heic” slide below. Teams will complete an enterprise report specifying the main details of their innovative idea and concept. This is an assessment where you are required to submit a written report.