Social Media as Strategic Marketing Tool in SMEs Companies During Covid19 times The section I need to be written: Capstone Project Dissertation, TCD, Ireland

Social Media as Strategic Marketing Tool in SMEs Companies During Covid19 times The section I need to be written: Research Methodology This is what we have done so far: Literature Review Social Media Marketing (SMM) refers to “the utilization of social media technologies, channels, and software to create, communicate, deliver, and exchange offerings that have value for an organization’s stakeholders.

It is categorized as the initiation of web development and design, which aims to enable communication, sharing of source information, and collaboration among users. It is mainly interactive and participatory by nature and allows users to share, co-create, and amend content (Kietzmann et al, 2011). The development of social media as a marketing tool changes the way people communicate, allowing them to share experiences, and create and publish content in addition to influencing markets and business.

Moreover, to remain relevant, SMEs need to engage with customers using social media platforms, build efficient digital marketing with effective strategies to start and keep conversations, and pertinent content and establish truth and loyalty. Marketers’ options among a broad range of platforms should consider the target public as it can offer different content to attract different personas. If utilized expertly, with efficacious strategies and management, organizations are now offered a whole new platform that could restructure the way their products and services are presented to consumers.