Direct selling will be an increasingly important component of the marketing mix for many successful companies: Customer Management Leadership Group Report, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | Customer Management Leadership Group |
Direct selling will be an increasingly important component of the marketing mix for many successful companies. As the marketplace becomes more cluttered with competition and as consumers become more inundated by messages and offers, the direct selling environment will represent the next frontier.
In this article, we will explore the application of direct selling from the perspective of companies that have built their business around direct selling and those who are evolving into direct selling. We will focus our examination on three companies participating in the direct selling category: The Longaberger Company, The Pampered Chef, and The Tupperware Corporation.
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