MN215: Outline the entry decisions a firm must consider prior to going international & Licensing is one entry mode companies choose when internationalizing: International Business Assignment, MU, Ireland
| University | Maynooth University (MU) |
| Subject | MN215: International Business |
Question 1:
a) Outline the entry decisions a firm must consider prior to going international.
b) Licensing is one entry mode companies choose when internationalizing. Discuss the advantages and disadvantages of licensing as a route to internationalization, using examples to support your answer.
Question 2:
In a short essay, describe three guidelines that managers should follow to achieve cross-cultural success.
Question 3:
In a short essay, use examples to describe four challenges of doing business in
emerging markets.
Question 4:
a) Describe two methods of government intervention.
b) Explain the four major defensive motives for government intervention.
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