Inspector Gadget was first opened in 1995 by Alexa who is a software engineer with a great interest in technology: Research methods Dissertation Proposal, UCD, Ireland
| University | University College Dublin (UCD) |
| Subject | Research Method |
Inspector Gadget was first opened in 1995 by Alexa who is a software engineer with a great interest in technology, and in particular, how personal technology devices can help people be more productive at work, enjoy their leisure time and monitor their health. When the store first opened, it sold mobile phones, sat navs, palm pilots, calculators, and other electronic equipment.
The store has always focused its attention on the key demographic of 18 to 35-year-old consumers and this marketing strategy has served it well in the past. Back then, marketing mainly consisted of newspaper and radio advertising, in-store promotions, and compiling lists of customers to whom advance notice of new products, promotions, and sales would be sent.
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