Students take on the role of a branding consultant Each learner selects a brand of their choice and critiques their branding strategy: Brand Management Assignment, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | Brand Management |
Outcomes
- Demonstrate knowledge of the nature and processes of branding and brand management.
- Appraise the key issues in managing a brand portfolio and making strategic brand decisions.
- Formulate and justify brand development decisions
- Analyse and discuss contemporary brand-related problems and develop appropriate strategies and initiatives.
Students take on the role of a branding consultant. Each learner selects a brand of their choice and critiques their branding strategy. Brands selected should require improvements.
Learners are required to write a report of approximately 2,000 words detailing their brand analysis and recommended brand development strategy.
Learners present a review of their findings to the class. Each student must provide conclusions and recommendations and deliver a presentation.
Your report could follow this structure below addressing areas such as:
- Brand Overview
- Brand analysis
- Development of the brand strategy and/or repositioning strategy
- Any recommendations to enhance the brand?
- What conclusions can you draw from your research?
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