Are You Clearly Identifying The Core Marketing Management Issue(s) As Explored: Marketing Management Report, NUI, Ireland

Questions:

Module focus and alignment with TMT

1. Are you clearly identifying the core marketing management issue(s) as explored in this module? Ensure that you justify your content by aligning it with the module?
2. Do you provide clear and explicit solutions, ideas, and observations aligned to these challenges – think of some of the applications of theory to practice from the class discussions.
3. Does your presentation capture the imagination and consider the post-pandemic and digitalization challenges and clearly show participation in this module and a depth of engagement with the content?

Company (only very limited info needed)          

State the company name and the target market which must be the focus of the presentation. Not too much information on the company. Remember they are all from this company and know the situation – one line/two max – you must be issues and problem/solution-focused.  Do not provide a case study as this is not part of this module. Stay focused on the module content and do not wander off that.

1. Is there a clear structure? Is each paragraph fulfilling a specific purpose and clearly making a unique point and from each session of the module content covered to the date of your submission.
2. Are grammar and punctuation accurate? Are the layout and overall presentations professional and suitable for presentation to top management team members?
3. Are you using quotes from class material or other sources well and in the right context? (Consider the style of your report as either spoken or written – how would quotes add to or detract from your work? Remember that top management will be impressed with quotes and links to academic material that they know the source or value the source and links with what they already know or with what they really need to know.)