The Aim Of This Assignment Is To Actively Engage Learners In The Entrepreneurial Process: Entrepreneurship And Business Planning Assignment, TCD, Ireland

The aim of this assignment is to actively engage learners in the entrepreneurial process to transform creative ideas into commercially viable businesses. In so doing, this assignment consolidates learners’ knowledge and skills in Marketing, Operational and Financial discipline areas acquired in previous stages of their program of study and supporting lecture series for Entrepreneurship & Business Planning, culminating in the preparation of a Business Plan.

In particular, the focus on commercialization of viable business opportunities is emphasized and learners are required to prepare financial projections based on focused market research. This module is assessed entirely through continuous assessment with three required submissions – a business concept presentation, a business plan, and a funding/pitch presentation.

The module deliverables are therefore focused on improving generic skills (oral and written presentation) while engaging learners with as realistic a simulation of the business start-up process as possible considering the centrality of entrepreneurial venture creation to future economic development and prosperity:

1. Business Concept Presentation: Learners will deliver a business concept presentation outlining the context and background of their business opportunity, analyzing the nature of the industry and target market segment(s), and developing a market research plan to develop their business opportunity.

2. Business Concept Specifications: The business opportunity must be of a commercial or corporate nature within the broader tourism industry or related sectors. Where the business opportunity involves an event concept, the duration of the event must be in excess of 1.5 days and offer potential as an annual event for a minimum of 3 years. Business concepts must embody a degree of uniqueness and innovation. Your business concept cannot take the form of a franchise for an established brand.

The business plan can be a new venture associated with an established business but in this case, it must be formed as a strategic and separate business unit. The business plan must be a new piece of work, based on the learner’s own work which has not previously formed a part or whole submission for any other academic program or work-based project.

Detection of plagiarism issues relating to previously submitted business plans will result in a zero grade for your business plan. Business Concept Presentation should include the following:

a. Introduction & Background to Business Concept

b. Environmental Analysis (PEST & SWOT Analyses)

c. Competitive Analysis of the Industry (Porter’s Five Forces Model)

d. Customer Segment Profile

e. Market Research Plan (Proposed Research Participants / Methodology & Procedures)