What Product Has Driven The Most Revenue: Google Analytics Assignment, UCC, Ireland
| University | University College Cork (UCC) |
| Subject | Google Analytics |
Questions
1. Since Jan 1st 2019, what product has driven the most revenue? And which Product has sold the most Units (Quantity) in the U.S.A at that time?
2. What were the 2x best-performing landing pages for each of the paid media (all) and non-paid media channels in Q4 2020?
3. What keywords drove the highest number of clicks & website visits within organic Google search results? Are there any keywords that could drive significantly more traffic if their search engine ranking was improved?
Task (35%)
1. The CMO of the Google Merchandise Store has come to you looking for advice and recommendations to help inform a campaign in Q4 with an objective of increasing revenue. Based on the Google Analytics data available to you, she wants to know your recommendations for Q4 digital activity? What digital channels should be used more or less, and how? What findings should inform any future paid media activity? What information from web visitors could be used to inform who is targeted? How can you improve the overall digital experience for users?
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