Taking Any Company Of Your Choice, SME Or MNC, Conduct A Competitor Analysis: Competitive Analysis Report, TCD, Ireland
| University | Trinity College Dublin (TCD) |
| Subject | Competitive Analysis |
1. Competitor Analysis
Taking any company of your choice, SME or MNC, conduct a competitor analysis. In your report, critically discuss
a) Who are their competitors?
b) What are their strategies and objectives?
c) What are their key strengths and weaknesses?
d) How are they likely to react to any moves your company may make?
e) Which competitors would you advise the company to attack or avoid. Why?
2. Designing Competitive Strategies
Taking the same company that was discussed in the Competitor Analysis:
a) Discuss if they are market leaders, market challengers, market followers, or market niches.
b) Depending on their market position discuss the strategies and sub-strategies the company could pursue
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