Describe How The Approach Taken By Companies To Marketing Has Changed: Introduction To Marketing, TCD, Ireland

QUESTION 1

1. a) Describe how the approach taken by companies to marketing has changed and evolved over the past hundred years.

b) Explain what is meant by the term ‘societal marketing.’.

QUESTION 2

Write an explanation of any 4 of the following terms. In your answers give examples to show your understanding.

a) Internal Environmental analysis

b) Service ‘Perishability’

c) External ‘Micro’ Environment

d) Geographic Segmentation

e) Psychological Pricing

f) Disintermediation

QUESTION 3

Describe in detail TWO of the following approaches to pricing.

1. Cost-Based,

2. Consumer Demand-Based

3. Competitor Based

QUESTION 4

Outline and explain the general criteria for the selection of channels of distribution in the HTLE sector, using examples to support your answer.

QUESTION 5

 Detail the main approaches to promotion and illustrate your understanding with Hospitality/Leisure/Tourism industry examples.